Англо-русский экономический словарь.
Integrated Marketing Communications — (IMC), according to The American Marketing Association, is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.”… … Wikipedia
Marketing Communication Consultant Association — For other uses, see MCCA (disambiguation). The Marketing Communication Consultant Association (MCCA) is the trade association of marketing communications agencies in the United Kingdom. It was established to protect, defend and support marketing… … Wikipedia
integrated marketing communications objectives — /ˌɪntɪgreɪtɪd ˌmɑ:kɪtɪŋ kəmju:nɪ keɪʃ(ə)nz əbˌdʒektɪvz/ plural noun listing the objectives of an integrated marketing communications programme such as communication tasks, anticipated sales, and increased market share … Marketing dictionary in english
McMillan integrated marketing — Infobox Company company name = McMillan company company type = Private company slogan = foundation = 1996 location = Ottawa, Ontario, Canada San Francisco, California, USA key people = Gordon B. McMillan, President Chief Creative Officer industry … Wikipedia
Marketing communications — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing mix — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing research — Marketing Key concepts Product marketing · Pricing … Wikipedia
Communication planning — is the art and science of reaching target audiences using marketing communication channels such as advertising, public relations, experiences or direct mail for example. It is concerned with deciding who to target, when, with what message and how … Wikipedia
marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… … Universalium
Communication Marketing Intégrée — La Communication Marketing Intégrée (CMI) (traduction en français d‘Integrated Marketing Communications (IMC) est une nouvelle stratégie de communication et du marketing visant à « intégrer » de manière cohérente et efficace l’ensemble… … Wikipédia en Français
Master of corporate communication — (MCC), or Master of Science in Corporate Communication (MSc CC), is a post graduate master degree designed to prepare communication professionals who in time will function as Corporate Communication Officer (CCO) at a strategic level in the… … Wikipedia
